Every neighborhood has one of those houses with an impeccably maintained lawn. It might not be at the biggest or most expensive home, but it is always the most inviting. Inside this house lives a friendly guy who knows his way around a workshop. Not only does he have all the right tools, he does all the work himself, and appears to enjoy it.
During the Discovery phase of Weingartz’s spring campaign, we learned a lot about this man. After visits to the outdoor power equipment supplier and its competitors, we found him. Dozens of versions of him, repairing mowers and advising customers at Weingartz. We were so impressed with their eagerness and ability to find the right equipment for our lawn that we felt compelled to bring him to life and share him with customers.
Meet Jack.
