Sometimes you can have a great idea, but be unsure how to execute it. That was the case for DTE Energy, which came to us with stories and statistics to celebrate and motivate its employees. DTE’s team didn’t know quite how to package everything, so we put our Design Thinking cap on and came up with a smart solution.
DTE is all about fostering a fun internal culture, so we helped the company figure out what info needed to be highlighted and how it could be presented in an engaging way. We brought their ideas to life by creating a book, videos, and posters that recognize employees for their wins and encourage them to take ownership in the company’s growth.
We organized everything into an easy-to-read book that includes plenty of photos and graphics to reinforce the content.
A digital version of the book allows employees to flip through the pages onscreen and watch videos. The online book is easily shared and lives on DTE’s intranet.
Using traditional illustration, an internal “playbook” video was created to explain DTE’s business process and strategy in a fun way.
A second video about how to wow the customer was developed using illustrations created in Photoshop and animated in After Effects.