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Merry Traditions
Our family has a lot of traditions. We have them for baseball games, parades, birthdays, vacations and even meals. One of my most treasured traditions is our annual day-long outing to cut our family...
View ArticleDo you have what it takes?
Skidmore is looking for someone who’s asking “What’s Next?” in their career. We want an experienced Account Manager who can hit the ground running and help us create the extraordinary. Think it might...
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Doodle Home
It’s not every day we get to work on a project that supports fellow members of the design community. So when we were approached by Doodle Home to apply our unique style of design thinking to their...
View ArticleNext?
What’s next? It’s a simple phrase, but depending how you say it and the amount of attitude that backs it up, these two words can have very different meanings. If you are coming from the “half-empty,”...
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TechTown Rebrand and Site Development
Most businesses don’t realize that their branding needs to be just as agile as their business strategy. But that is where TechTown is different. When the business incubator that started as a research...
View ArticleIt’s time to get it done
Detroit’s brand has been a popular topic of conversation over the past few months. It’s a topic that is profound to me, especially as it relates to how the creative community impacts the image and...
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I Came, I Saw, I Got Yelled At
A couple days ago, two unconnected—and individually unremarkable—things happened to me: 1) I attended the Detroit Policy Conference; 2) a homeless man asked me for money. And these two wholly...
View ArticleThe Detroit Movement – Shinola Style!
Do you know Shinola? It’s about time you did. Both literally and figuratively. This is a story of how Detroit is dusting off our design and manufacturing prowess to produce a world-class product....
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Design Thinking helps DTE Energy celebrate employees
Sometimes you can have a great idea, but be unsure how to execute it. That was the case for DTE Energy, which came to us with stories and statistics to celebrate and motivate its employees. DTE’s team...
View ArticleLet our Creative Voices Rise!
The following is a copy of a letter I sent to Gov. Rick Snyder last week. A version of this ran in Crain’s Detroit Business. Dear Governor Snyder: I applaud your foresight and vision in hosting the...
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Bedrock’s ultimate Detroit directory
When your company is an industry leader, it’s important that everything you produce screams, “We’re the best in the biz!” When Detroit’s leading real estate firm, Bedrock, came to us looking to build...
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Rediscovering Andiamo
While an influx of new restaurants is great news for a foodie, it can be problematic for the area’s more established restaurants. If you have Skidmore Studio on your side, it can also be an opportunity...
View ArticleDesign Thinking – Step 1: Discovery
This is the first, in a three-part series on the “how” of Design Thinking. This blog began as a question posed during a recent studio planning meeting: “Should we give away our secret sauce?” The idea...
View ArticleOf fudge, horses and brand love.
Last week was the big event up at Mackinac Island. It’s a policy conference that’s put on by The Detroit Regional Chamber, and attracts 2,000+ attendees to converge on the island of fudge and horses...
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DEGC site keeps dollars in Detroit
When you’ve got an opportunity to keep millions of dollars in the Detroit economy, but need the attention of busy decision makers to do it, Design Thinking is the only way to cut through the clutter....
View ArticleDesign Thinking — Step 2: Extraordinary Strategy
This is the second, in a three-part series on the “how” of Design Thinking. In the first of this three-part series about Design Thinking, Tim Smith talked about Discovery and how Skidmore digs under...
View ArticleChicago to Detroit: Why I joined Skidmore
“What’s Skidmore Studio?” The question was asked over and over when I announced I was leaving Chicago for Skidmore. To be fair, the questions came from clients, colleagues and friends outside of...
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Sun RV Resorts Refresh
Sun RV Resorts came to Skidmore in the midst of a rapid expansion, purchasing and renovating RV and vacation resorts across the country. Recognizing the opportunity to reimagine and reposition the...
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Design Thinking — Step 3: Extraordinary Design
This is the third, in a three-part series on the “how” of Design Thinking. In the second of this three-part series, Strategy informed us we need bridge. A bridge so beautiful it will make you weep. So...
View ArticleDesign Thinking – Step 1: Discovery
This is the first, in a three-part series on the “how” of Design Thinking. This blog began as a question posed during a recent studio planning meeting: “Should we give away our secret sauce?” The idea...
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