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Cooking up the extraordinary
To create the extraordinary is Skidmore’s purpose. It is why we exist. So when I see another organization creating something extraordinary, I’m instantly impressed and intrigued. This past weekend, I...
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Greektown goes all in
When an affiliate of Rock Gaming acquired Greektown Casino-Hotel, they had the perfect opportunity to refresh and revitalize the brand. To extend that refresh to the digital space, they called on...
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Detroit Public Schools’ old-school logo gets a new look
Developing a new identity for an existing brand can be an emotional process for clients. It can be difficult to let go of the old brand and convince stakeholders it’s the right thing to do. So when we...
View ArticleMerry band of creatives
This month Skidmore unveiled the MerryMen Project, a new program that promotes a philosophy of designing for good. The goal of this effort is to support Detroit-based non-profits and small businesses...
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Expedia and Skidmore take flight
Expedia came to Skidmore with a request to freshen up their web videos. Make them warm. Make them energetic. Bring them to life. With our 55 years of illustration history, we were excited to create...
View ArticleChallenge yourselves, Detroit!
Sometimes we need to add a little something different into the mix. Different people. Different perspectives. They’re the catalysts that lead to different results. It’s like Billy Beane says in...
View ArticleHey, Cadillac – You’ve got it wrong
Two events happened in Detroit this week that exemplified the mindsets which exist within two of Detroit’s very different worlds – the sports world and the business world. The first was an announcement...
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Deserting the Wurlitzer
For the three years that Skidmore has been in the Madison Building, we’ve started every morning by diverting our path around the deteriorating Wurlitzer Building. With no structural improvements since...
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Dave & Buster’s plays on NASDAQ
Stocks aren’t typically what most people would call “fun,” but on October 10, America’s most playful brand made its debut on the NASDAQ in a wildly fun way. With arguably the best stock symbol (PLAY),...
View ArticleTurning blockades into benefits
A few weeks ago I was at Michigan State University, teaching an all-day workshop about Design Thinking. It was the beginning of the day, and the MBA students were filing into the classroom by twos and...
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