While an influx of new restaurants is great news for a foodie, it can be problematic for the area’s more established restaurants. If you have Skidmore Studio on your side, it can also be an opportunity for growth.
In order to stay ahead of the current and incoming competition, Andiamo Italian Bistro came to Skidmore with a challenge to maintain their position as a metro-Detroit favorite. We started our Design Thinking process with a tour of the corporate kitchen and never looked back. Interviews with operators, surveys with diners, meals at competitors and input from the Executive Chef informed a campaign that increased year-over-year sales 20 percent. Combining print and digital, our team of strategists, designers and copywriters crafted a seafood promotion reintroducing the Andiamo brand. So how did it work?
During Coastal Cuisine’s 8-week run, Andiamo’s six locations reported a 20 percent increase in year-over-year sales! And that doesn’t even take into account the long-term impact of introducing new customers to the restaurants.
According to Joe Vicari, CEO and President of Andiamo, “This promotion exceeded our expectations and solidified our position as a metro-Detroit favorite. We are looking forward to seeing even more of Skidmore’s ideas come to life throughout the year.”