Design Thinking – Good for Business & Detroit
More quantifiable proof: Good Design is Good for Business. A recent study reported in Fast Company proves that companies that embrace Design Thinking outperform those that don’t by a whopping 228...
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Dave & Buster’s winning combination
Dave & Buster’s made the switch to Skidmore Studio from their national Chicago ad agency to more effectively integrate their creative across all channels – and we set out to up the fun for...
View ArticlePeanuts, Cracker Jack and a day off!
Two weeks from today, the announcer’s call to “Play ball!” will be heard in major league baseball cities across the country. In Detroit, March 31 is Opening Day. Capital “O,” capital “D.” Opening Day....
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From spaceships to strategies: Directions optional
Put some Legos in front of me and I’m an 8-year-old kid again. Face smeared with peanut butter and fluff sandwiches, drinking whole milk out of a brown Tupperware cup. Even as a kid, I could...
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Passion & personality
We don’t like simple questions or easy answers. We dig in with Design Thinking; we get our hands dirty, leaving no stone unturned. So when we kicked off the brand website project for EEI Global, we...
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Call Sam Called Skidmore
To design for a user, you must first think and feel like one. At Skidmore, that means digging deep and “walking in the shoes” of our client’s target audience. When designing the website for The Sam...
View ArticleLooking for a new Skidmorvian!
Think you have what it takes to be a Skidmorvian? Are you ready to create the extraordinary? We’re hiring a Digital Strategist! Send your resume to careers@skidmorestudio.com to apply. Studio Ideology:...
View ArticleMaking the Move
After 15 years in the same suburban home, our family will move to Detroit. Hopefully. Actually, as I write this, I am 100% confident a fleet of moving trucks is showing up at our house this Friday. I’m...
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My Newest Guilty Pleasure
I’ve got my share of guilty pleasures. If I’m channel surfing and I happen to land on Top Gun or Road House, I have to stop and watch. And I can’t help but eat those awful orange slice candies when I’m...
View ArticleWhat is a brand?
I am fascinated with brands and the place they occupy in our world. While rating Superbowl ads is a national obsession, it intrigues me that the concept of a brand is so misunderstood. I often hear...
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Branding LevelEleven from startup to second-stage
In 2012, we helped a hot new startup develop a brand. Last month, we did it for that same startup all over again. That may sound surprising, but it actually speaks volumes to LevelEleven’s priorities....
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Cooking up the extraordinary
To create the extraordinary is Skidmore’s purpose. It is why we exist. So when I see another organization creating something extraordinary, I’m instantly impressed and intrigued. This past weekend, I...
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Greektown goes all in
When an affiliate of Rock Gaming acquired Greektown Casino-Hotel, they had the perfect opportunity to refresh and revitalize the brand. To extend that refresh to the digital space, they called on...
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Detroit Public Schools’ old-school logo gets a new look
Developing a new identity for an existing brand can be an emotional process for clients. It can be difficult to let go of the old brand and convince stakeholders it’s the right thing to do. So when we...
View ArticleMerry band of creatives
This month Skidmore unveiled the MerryMen Project, a new program that promotes a philosophy of designing for good. The goal of this effort is to support Detroit-based non-profits and small businesses...
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Expedia and Skidmore take flight
Expedia came to Skidmore with a request to freshen up their web videos. Make them warm. Make them energetic. Bring them to life. With our 55 years of illustration history, we were excited to create...
View ArticleChallenge yourselves, Detroit!
Sometimes we need to add a little something different into the mix. Different people. Different perspectives. They’re the catalysts that lead to different results. It’s like Billy Beane says in...
View ArticleHey, Cadillac – You’ve got it wrong
Two events happened in Detroit this week that exemplified the mindsets which exist within two of Detroit’s very different worlds – the sports world and the business world. The first was an announcement...
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Deserting the Wurlitzer
For the three years that Skidmore has been in the Madison Building, we’ve started every morning by diverting our path around the deteriorating Wurlitzer Building. With no structural improvements since...
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Dave & Buster’s plays on NASDAQ
Stocks aren’t typically what most people would call “fun,” but on October 10, America’s most playful brand made its debut on the NASDAQ in a wildly fun way. With arguably the best stock symbol (PLAY),...
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